Posted on May 14, 2017 by mark behnke in Mark Behnke, New Perfume Reviews
When a store puts their name on a bottle of perfume they take a risk in potentially diminishing the overall brand. When a brand does it right it has the effect of burnishing the reputation of all involved. This has been the case in the line named for the iconic New York perfume store Aedes de Venustas. In 2012 when they released the first perfume under their name it was what I expected. A fragrance which was honed from decades of serving customers in the store and finding what styles leave lasting impressions. Owners Karl Bradl and Robert Gerstner teamed up with Francois Duquesne as the creative directors. Over five more releases since that first one they have done nothing but confirm that initial impression. If there is an overall aesthetic to the line it is for richer, opulent constructions. The latest release Pelargonium adds in a formal elegance to that.
Perfumer Nathalie Feisthauer was asked to work on Pelargonium. Her desire was to create a perfume which was like a still life painting done by a Dutch Master. Still Life as an art form was at its height during the latter years of the 1700’s. The name itself comes from an anglicizing of the Dutch word “stilleven”. The idea was to arrange common everyday objects and capture them using shadow, light, and color to provide new perspective. What it accomplished was to allow a viewer to see the everyday as something to appreciate. Mme Feisthauer takes one of the most common of floral notes, geranium, using it as the focal point around which she arranges the rest of her composition.