THE STREET SCENT Launches Edelweiss

In May 2024, The Street Scent launches Edelweiss.

Edelweiss Fragrance combines two inspirations: The Music Edelweiss and the Enchanting Mystical Rare Flower itself that grows in rocky limestone places; although scarce, Edelweiss flower has been used as a symbol for beauty and purity associated with the Alps. According to folk tradition giving Edelweiss flower to a loved one is a promise of dedication.

‘The music Edelweiss reminds me of my memories in Austria, Switzerland, Germany, and some part of Europe during Springtime when the flowers and plants bloom and grows. The season that brings hope, love, and happiness. Edelweiss is a reminder of the longing and loyalty we all have for our homeland and the joy it brings whenever one visits their home country. It is also a reminder that no matter where life takes us our homeland will always be in our heart.’

Asukwo. M

The Fragrance is Designed with mesmerizing Orris notes, enhanced with soft carrot seed oil from France. Its smoothness is mingled with dazzling muscenone and a touch of Heliotrope. The velour effect is given by the unique Cashmere and Intriguing Ambrette. A delicate white petals bouquet. Edelweiss fragrance evokes the feeling of renewal, optimism, and anticipation

‘This was my own way of interpreting the music Edelweiss and the rare flower that has been used as a symbol for beauty and purity associated with the Alps’

Asukwo Monday

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