Posted on June 2, 2017 by mark behnke in Columns,
When the discussion turns to what the first niche perfume was it has some different answers depending on who you ask. While the early pioneers started in the late 1970’s-early 1980’s I would say that niche perfume became defined in the 1990’s. I would further aver that one of the brands which did that was Comme des Garcons.
That started in 1994 when Comme des Garcons founder Rei Kawakubo had Christian Astuguevieille oversee the foundation of the fragrance section of the brand. From that moment M. Astuguevieille has developed what has become one of the most influential niche brands in the industry which continues to be influential today. One of the things that twenty-three years of perfume making offers is a chance for perspective. It is easier to know which perfumes within the collection have been those signposts.
The remaining six are two choices each from Series 1: Leaves, Series 2: Red, and Series 7: Sweet. Calamusfrom the Series 1: Leaves is one of perfumer Bertrand Duchaufour’s best green perfumes. He would return for Series 2: Red Sequoia with a booze-infused redwood forest; also included in this retrospective. Perfumer Nathalie Feisthauer did both Tar and Soda but if you want to see one of the forerunners of the gourmand style of fragrance Series 7: Sweet Sticky Cake provides that.
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